The free University-Business Cooperation (UBC) workshoprun by the Science-to-Business Marketing Research Centre, the Triple Helix Association and the University Industry Innovation Network will shine a spotlight on the topic of University-Business Cooperation. Attendees will hear from and discuss relevant issues in cooperation between universities and business including entrepreneurship, collaborative research, commercialisation of research and development (IP) results, collaborative curriculum development, mobility and lifelong learning.
Increasing importance of UBC
With the creation of the Europe 2020, the European Union’s growth strategy for the coming decade, and the higher education modernisation agenda, Europe is embracing the need to create a more connected and functioning relationship between government, business and universities in order to increase employment, productivity and social cohesion. UBC is increasingly recognised for its central role in creating jobs and growth within an economy as well as an essential driver of knowledge-based economies and societies. By bringing together universities and business in a coordinated and complementary symbiosis with government and businesses, it is said that a ‘knowledge economy’ can be cultivated and thus, regional economic development fostered. The topic provides more direct benefits to the involved stakeholders:
• For universities – they have had their roles focussed to a greater extent on the need to contribute to society in a more meaningful way through knowledge and technology creation, transfer and exchange. By engaging with business, universities can access third-party funds and increase the relevant of their teaching and research.
• For businesses – ‘innovation and new product creation’, ‘employee development’ and ‘entrepreneurial thinking’ are seen progressively as a company’s most important driver to gain and maintain sustainable competitive advantages in the new knowledge economy.