Khalil A Arbi, University of Management and Technology, Lahore, Pakistan (*email address protected*)

Discussion about the science and art of the TH will unleash the communication ways and techniques used by the three actors of the Helix, namely University, Industry and Government (UIG) for coordination and cooperation in their respective agendas. Missing the framework of institutional communication theory (Conrad et al 2001) and just discussing the generic nature of the relationships between the three actors will undermine the inherent benefits of TH suggested by Etzkowitz and Leydesdorff (1995 and 2000). The institutional communication theory focuses on the ways institutions are linked and interact with each other. Communication between the institutions is surely different than the individualistic communication but however this is influenced by a social setting in any society. So why TH actors in a society are more productive than others can however be explained by discussing the social and professional settings and also the communicative objectivist frame prevailing in the three actors of TH in that society. The more we talk on science and art of triple helix more new refined ways and techniques will emerge in this domain which will eventually help in the investigation of the strength of relationships between the three actors.

Relevant questions to be investigated:

 Diagnosing the communication pattern of Triple Helix actors AIG
 What is the impact of different communication patterns on the strength of relationship between the three
 Investigating the objectivity of the communication between the three actors and measuring the outcomes
 Power of communication in triple helix at all levels

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