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Dr. Nikolaos Dimitriadis

The University of Sheffield International Faculty, City College
*email address protected*

THA Chapter Greece


Dr. Nikolaos Dimitriadis (MBA, PhD) has been applying neurological and behavioral sciences in marketing, communications and leadership for over a decade. He is co-authoring a book on Neuroscience for Leaders for Kogan Page Publishers, London, and was invited to speak at TEDxUniversityofStrathclyde 2015 about the urgent need for Brain-Based Communications. He is a certified Neuromarketer, by SalesBrain USA, and an award-winning communications professional (International PR Association Award, SABRE Award by Holmes Report and other international and national awards). In 2015, he was invited to lecture at the Neuromarketing Certificate Program at the Hamburg Media School among the top 20 Neuromarketing experts in the world. He is a mentor of startups in the USAID-backed ICT Hub in Belgrade, Serbia. When he was a Lecturer at Sheffield University Management School in the UK he was announced by MBA students as the best lecturer in the program. He has received both his PhD and his MBA from the University of Sheffield. Dr. Nikolaos Dimitriadis is currently the Development Director at the Executive Development Institute of the University of Sheffield International Faculty, City College, and he is frequently lecturing at the Sheffield Executive MBA in South East Europe (SEE). His research papers and professional opinion have been presented at several national and international conferences, and published in various academic journals, business magazines and other media (business portals, newspapers, TV, radio etc.). He is the co-owner of DNA Communications, a full service agency based in Belgrade, Serbia, and he trains and coaches executives of multinational corporations in the SEE region. He has worked with companies and institutions such as IKEA, Nestle, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola, Rauch, Teekanne, USAID, GIZ and others. Dr. Dimitriadis is a pioneer in the SEE region and a strong advocate of neurological and behavioral approaches in education, marketing, management and leadership. He is a passionate supporter of brain-based communications, targeted and holistic research, integrated brand building and of a results.

Areas of interests in TH research

University Industry Collaborations, Optimizing Leadership Styles for Collaboration, Brain-based Management and Leadership in companies, universities and governments

Areas of competence and expertise in TH research

Optimizing Leadership Styles for Collaboration, Brain-based Management and Leadership in companies, universities and governments

Main works and publications

Short CV