The objective of the present call is to support the development and promotion of one (new) European Route around one high-end / luxury product, to test the possibility of developing synergies between the tourism and the high-end industries at European level. Three high-end products have been selected on the basis of their economic potential and capacity to diversify European offer during the low/medium season in a wide range of Members States: perfume, chocolate, and jewellery.
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