The 2019 meeting of the Pacific Division of AAAS will be held on the campus of Southern Oregon University, Ashland, Oregon, 18 – 21 June 2019.
All scientists, including graduate and undergraduate students, citizen scientists, college and university faculty and staff, and industry scientists, are invited to present their research results at the meeting, either orally or as posters.
- Climate change
- Causes and impacts of forest fires
- Societal and economic implications of AI, machine learning, and robotics
- The opioid epidemic
- Local Oregon environmental issues including the proposed Coos Bay pipeline and efforts to remove dams from the Klamath River
- Diversification of local agriculture
- The biology of aging
- The science of wine
- Impact and issues concerning pollinators
THA President, Prof. Etzkowitz together with Leila M. Kehl, Plug and Play Tech Center, and Tatiana Schofield, Royal College of Arts, will present the following abstract:
Innovation and Entrepreneurship Policy for Performing, Visual Arts, and Design (PAVAM-D): The Iconic Case of Ashland’s Shakespeare Festival and Cultural Cluster
Knowledge-infused clusters are the epitome of contemporary economic development strategy. The role of Southern Oregon University (SOU) in the inception of the Oregon Shakespeare Festival (OSF) underlines the significant role education-focused universities play in local economic development through the creation of cultural clusters, with significant spillover effects. A case study the Ashland Shakespeare Festival was conducted as part of a European Union project on University-Business Interactions, with potential for replication. The stages and phases of the Festival’s evolution into a cultural cluster through university-industry-government (Triple Helix) interactions Arts as well as the sciences provide a base for knowledge-based clusters. Therefore, PAVAM-D (performing, visual arts, music and design) is introduced as a conceptual label for a distinctive set of disciplines underlying the creative economy.
Similar to Science, Technology, Engineering and Mathematics (STEM)’s role in fostering technological innovation, PAVAM-D provides an equivalent category to STEM, yet with distinctive differences drawing upon cultural heritage as well as the avant-garde. Through narrative, visual, sound and movement invention and recombination, PAVAM-D disciplines drive innovation in the creative economy. Possibilities for hybridization among STEM and PAVM-D disciplines, have neither escaped our attention nor that of digital/arts innovators, for example in Brighton UK.
Understanding how arts, as well as science, contribute to economy and society is fundamental to develop effective policies. Identifying sources and pathways of value creation by arts, entry points for policy become visible. A typology of arts value: arts as creativity, arts as knowledge production and arts as economic input is derived from comparison of US and the UK cases. Eschewing dichotomy: commercial use on the one edge and cultural on the other, in favor of continuum, allowed a mapping tool showing the proximity of artistic industries to the economy. Based on the findings, we discuss ways to improve the economic impact of PAVAM-D.
Keywords: arts entrepreneurship and innovation policy and practice, cultural cluster, PAVAM-D, STEM/PAVAM-D hybridization