Following the kick-off meeting in Almeria (Spain), the first coordination meeting of the EU-granted project DIGIGRENT (acronym for digital and responsible entrepreneurship) was held in Milan, hosted by ISTUD Foundation, at the begnning of April (4 and 5th). The project aims to provide a comprehensive training curriculum and some digital resources for training the next generation of digital and responsible managers.
The meeting was basically aimed at two main goals:
- sharing some preliminary considerations regarding the statistic evidences rising from the digital survey which was launched for collecting the training needs of SMEs in each of the partner countries
- sketching the path toward the first training week in Thessaloniki at the end of September, which will be based on the co-creation pitching methodology and will involve stakeholders from all the partner countries who will be involved in:
- 2 full days training
- 2 co-creation days, during which participants will have to develop and fine-tune a business idea reflecting the principles of digital, green and responsible management
- 1 day for the final feedback and discussion of the achieved results
During the training phase, participants will have the possibility to rely upon a digital tool, released as Virtual Learning Environment, which will be exploited to collect the training materials and the final version of the elaborated business ideas.
In order to create the proper conditions for a qualified participation, trainees will receive two pre-training sessions: the former, in July, intended to launch and share the business idea on which they will be requested to work; the latter, in September, aimed at providing them with some preliminary concepts regarding:
- business models
- business canvass
- opportunity recognition
- sustainability theories
For what regards the digital survey on SMEs training needs, the results vary from country to country depending on local cultural and economic factors, but have generally converged on some rising evidences:
- Digital opportunity and responsible management are recognized as relevant by all the participants.
- Digital resources are mainly bound to communication activities (platforms, socials…) – not to the implementation of operative processes (innovation, HR management, sales…).
- A specific orientation toward the implementation of green initiatives/processes, in compliance with the international certifications in matter, is still missing. “Green” is mostly regarded as a theoretical topic of discussion.
- Flexibility/adaptability and networking are generally regarded as key traits of a business model inspired to the principles of digital and responsible management.
- Financial competencies, including the use of “early stage” finance, are generally regarded as less important, although impacting.
- CSR and business ethics are regarded as constitutive elements of digital and responsible management.
- Digital security, digital marketing, e-commerce and business online skills represent areas of improvement